Learn more about the past—and future—of the company By Jay Smith [email protected] Photos provided by Hitec RCD and Model Aviation As seen in the September 2023 issue of Model Aviation.
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"Prioritizing the customer and end user hasn’t changed after 50 years. Our goal is to do right by the customer for service and support, bringing a good product to the market and standing behind that product. That is what has gotten us to 50 years and will carry us through for the next 50." —Shawn SpikerDepending on the length of time you have been in the hobby, the name Hitec likely has you thinking of servos; however, other products that have been released by the company might also come to mind, such as transmitters, receivers, and chargers. Hitec was founded in 1973. It began as an exporter of LEDs, with a mission to bring the technology to a worldwide audience. The company’s website states, "Our founders quickly recognized the fast-growing pace of the radio control industry. We then set our sights on researching and developing radio and servo system technologies. "For 50 years, our investment in both our products and customers has established Hitec as a world leader and innovator, trusted by industrial and hobby consumers alike. Our unwavering dedication to engineering the most reliable components available has generated a rock-solid reputation of which we are extremely proud."
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Win a $50 Gift Certificate From Hitec
For an opportunity to win one of five $50 gift certificates to Hitec, submit your entry via email. Send your full name, postal address, and telephone number to Model Aviation Executive Editor Jay Smith at [email protected]. Please include "Hitec" in the subject line. To enter via postal mail, send the preceding information to Model Aviation at AMA, Attn.: Jay Smith, 5161 E. Memorial Dr., Muncie IN. Entries will be accepted through September 30, 2023. The winners will be selected on or before October 6, 2023. One entry per person is allowed. Those that are lost, late, misdirected, garbled, or incomplete for any reason will be ineligible. This contest is open to legal residents of the 50 states, District of Columbia, and U.S. military members with APO/FPO addresses. AMA employees are not eligible to win. The winners will be selected in a random drawing from among all eligible entries by an AMA employee or employees. The winner will be notified by telephone or email and their name and state of residence will be published in a future issue of Model Aviation and posted on the AMA website.Hitec Begins Offering RC Products
In 1985, 12 years after the launch of the company, Hitec saw its entry into our hobby with affordable radios and servos. From its beginning in the RC community, customer service and support were the company’s ethos. In 1990, Hitec Radio Control USA, Inc. was created to oversee sales and marketing for North America. In 1991, when allowable RC frequencies were a huge issue, Hitec introduced the first aftermarket receivers that were compliant with the AMA procedures, which was followed in 1993 with the Prism 7, an affordable computer radio. That year, Hitec also formed Hitec RCD and expanded its RC receiver product line. In 1998, after seeing the need for reliable, smaller, and lighter servos, Hitec released the HS-50, believed to be the first mass-produced micro servo. It weighed a mere .21 ounces. The servo was the HS-50 Super Feather Servo, and it proved to be the perfect choice for indoor RC, Hand-Launch Gliders, and electric-powered park flyers that were gaining in popularity. Unwilling to rest on its laurels, Hitec continues to be engaged in the hobby and heavily invests in research and development, bringing additional firsts to the market. In 2001, the company released the HS-5925MG and HS-5945MG, some of the first programmable digital servos. In 2004, titanium-gear servos were released. In roughly 2002, I decided to become involved in the growing electric-powered park flyer side of the hobby and selected a Hitec Eclipse 7 radio. At the time, the Hitec Flash 5 was a popular radio, but I was sold on the Eclipse 7 for its greater number of channels, and the removable module on the back that allowed the user to dial in any FM channel. Back then, only one person could fly on each channel at the same time. I used channel 16 as my primary channel but carried extra crystals to use with the receiver on two other channels. After switching the crystal, I could simply dial the module to my selected channel. This was extremely helpful when flying at busy flying fields or larger events because I no longer had to wait for a channel to be free. Hitec saw the importance of telemetry data being provided by the radio and even created a Telemetry Voice Announcing System that could be used with all Hitec radios. In 2010, Hitec put all of its radio knowledge and experience into the flagship radio, the Aurora 9. The radio was well received and won awards, but Hitec ultimately decided to exit that side of the hobby because the company’s goal of bringing affordable radios to market became more difficult with rising manufacturing costs and the cost of components.Multiplex
The Multiplex Modellsport company was founded in 1958 and manufactured and produced components for RC radios. In 1971, the company began releasing RC models, starting with the Alpha series of gliders. As electric-powered models became more popular and the technology improved, Multiplex released many popular foam-composition models. The Multiplex Cargo is a favorite kit of mine—I bashed it into a B-17. Hitec RCD acquired Multiplex in 2002. Suzanne Lepine, Hitec’s marketing manager, stated, "Our 2002 acquisition of the highly esteemed, German-based Multiplex Modellsport combined the strengths of two respected brands, facilitating extensive expansion of our product lines.""We answer our phones, email, and respond to social media. You can talk to a real person, and this is our level of commitment because we believe in the products." —Shawn Spiker
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The Next 50 Years
Currently, on the hobby side of the business, Hitec is focused on servos and chargers. Hitec manufactures more than a million servos each year. The servos that the company produces go through rigorous testing. These servos are not just used in our hobby but also for the company’s Commercial Solutions Division. If components can’t be found that Hitec trusts enough to put its name behind, that meet a price point that brings value to the market, the company simply won’t release it rather than select lesser components. Throughout my conversation with Suzanne and Shawn Spiker, the sales director, service and support was mentioned more than anything else. The longevity of the staff at Hitec is notable. Many employees, such as Suzanne, Shawn, Mike Mayberry, Tony Ohm, Don Johnson, and Kevin Taylor each more than a dozen years at the company. During our conversation, Shawn shared with me a key to Hitec’s success: "Prioritizing the customer and end user hasn’t changed after 50 years. Our goal is to do right by the customer for service and support, bringing a good product to the market, and standing behind that product. That is what has gotten us to 50 years and will carry us through for the next 50.""You are not just depending on the product. You are also depending on the people who are here for your support." —Suzanne Lepine
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Happy Anniversary!
I have enjoyed flying with and getting to know the employees of Hitec throughout the years. Long before I worked in the industry, I always felt welcomed at events and trade shows that the company and its pilots attended. In my 15 years with AMA, Hitec has been very supportive of the organization and Model Aviation magazine. I can’t thank Hitec enough and wish the company a happy anniversary! Hitec will continue to celebrate its anniversary throughout the year and hopes to visit with its customers at flying events and shows for the rest of 2023.SOURCES:
Hitec RCD
(858) 748-6948
www.hitecrcd.com
Hitec Weekender Warehouse
(858) 748-6948
www.weekenderwarehouse.com
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